Why
At LOFTT, we challenge the status quo of finance teams and redefine their role within organizations. We recognize that a significant portion of their energy is consumed by the mundane tasks of reconciling and reporting numbers. Our purpose is to shift this paradigm by unlocking the untapped potential that lies within finance departments.
We exist to bridge the gap between finance and the rest of the business. We believe that financial teams should be active participants at the decision-making table, providing invaluable visibility, clarity, and strategic insights. Our mission is to empower finance professionals to speak the language of the business and ask critical "what if" questions that elevate conversations and drive the company towards its strategic goals.
While financial statements are essential, we go beyond them. We advocate for the development of metrics that measure the true economics of the business model. By understanding the investment required to attract and serve customers, we enable informed decision-making that goes beyond revenue curves. We empower finance teams to become strategic partners, equipped with the right talent, cutting-edge automation, AI technologies, and data analytics capabilities.
At LOFTT, we believe in the transformative power of talent, technology, and data. Together, we can revolutionize finance organizations, shifting their focus towards strategic collaboration and forward-looking insights. With our expertise and knowledge, we are here to empower you on this transformative journey, unlocking the true potential of your finance function.
Our Values
We are guided by four pillars that live as our criteria for every behaviour and decision we make on a daily basis
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Integrity
We maintain honesty and ethical conduct in all aspects of our operations, and we value transparency, accountability, and doing what is morally right, even when faced with difficult decisions.
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Collaboration
We foster a collaborative environment that values teamwork, mutual respect, and diverse perspectives. We believe in harnessing the collective strength of our employees to achieve shared goals with our customers and drive success.
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Customer Focus
We understand the importance of putting the customer at the center and delivering exceptional customer experiences, exceeding expectations, and building long-lasting relationships.
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Innovation & Learning
We embrace a culture of continuous improvement and encourage employees to seek new ideas, experiment, and embrace a growth mindset. We promote knowledge-sharing and create an environment that fosters innovation at all levels
Our Team
Carlos Guarín
Expertise Area:
Business Analysis | CFO Services
Carlos is a a solid LATAM Leader with more than 20 years of a successful professional career in Finance spanning multiple roles, from Accounting Analyst to Regional CFO, and with more than 8 years in C-Level positions as Sales Director, Strategy Director, and Country Manager. He has successfully operated at both local (Colombia, Peru) and regional (Andean market) levels, having contributed to the growth of prominent companies across various industries (FMCG, Pharmaceutical, Health, Airlines, Beauty, Fashion) and business models (Retail, B2B, Social Selling). Thrived in different stages of growth, including post-acquisition, reconversion, start-up, and introduction, while navigating diverse capital structures (public-stock and private, family-owned, multinational subsidiary).
Carlos is a forward-thinking and innovative mindset fostered through exposure to diverse cultures and international experiences in Colombia, Germany, England, and Peru. Proven ability to drive entrepreneurship and lead organizational transformation amidst challenging financial and commercial landscapes, prioritizing innovation and change over stability and control.
He embraces creativity, gratitude, good friendships, and education. Passionate about traveling with family, cooking, watching inspirational documentaries, engaging in meaningful conversations, and participating in marathons worldwide.